# Branched > Branched is the intelligence and growth platform for Australian small and medium businesses. We help SMEs close the Perception Gap - the distance between how a business deserves to be seen and how the market and AI engines actually see it - by improving visibility, accelerating growth, and operating more efficiently through better marketing, smarter systems, and practical AI. Every engagement is senior-led, Australia-based, measured against commercial outcomes (customers, capacity, margin), priced in AUD, and runs month-to-month after a short initial commitment period. ## Who Branched is for Established Australian small and medium businesses (typically 5-500 staff) that have outgrown a single freelancer or a generalist agency, want senior-led delivery, and want growth measured against revenue and margin rather than vanity metrics. Deep experience across veterinary, dental, pharmacy, medical and allied health, insurance, accountancy, construction, trades, professional services, and service businesses more broadly. ## Positioning - **Senior-led, Australia-based.** No juniors, no offshore handoffs. The senior who pitches you is the senior who delivers. - **Consultant-grade, agency-priced.** Strategy, execution, and accountability under one roof. - **Commercial outcomes, not deliverables.** Capacity returned, margin improved, customers won. AI use is hidden behind the work, not sold as the work. - **Month-to-month after the initial term.** No long lock-ins. If we are not delivering, you can leave. - **The Branched Platform sits behind every service.** Unified data from your website, ads, CRM, GBP, and AI engines so prioritisation is sharper and reporting is honest. ## Three pillars - **Visibility (Getting Found)** - websites, SEO, AEO, GEO, Google Business Profile, digital PR, reputation. Get qualified attention from buyers ready to act. - **Growth (Converting Attention)** - paid media, lifecycle and CRM, social, measurement and tracking. Turn attention into customers and customers into repeat revenue. - **Efficiency (Operating Smarter)** - AI, automation, internal assistants, dashboards, governance. Hand the repetitive, judgement-light work to software and give the team back time on the floor. ## Service pillars ### Web and digital products Websites, web apps, AI features, and custom software. Sites and tools that load fast, convert well, and keep working after launch. - https://branched.com.au/services/websites-and-web - pillar overview - https://branched.com.au/services/websites-and-web/website-development - new builds and rebuilds, chat-to-edit, AEO and GEO-ready structure baked in - https://branched.com.au/services/websites-and-web/ai-web-features - chatbots, lead qualifiers, quote builders, AI search across your site or catalogue - https://branched.com.au/services/websites-and-web/custom-software - MVPs, internal tools, client portals, workflow automation - https://branched.com.au/services/websites-and-web/software-customisation - extend HubSpot, Salesforce, Shopify, WordPress, and the long tail of SaaS you already pay for ### Get found (SEO, AEO, GEO, content, PR) Search, content, and reputation that put you in front of the right buyers - on Google, in AI answers, and in earned media. - https://branched.com.au/services/get-found - pillar overview - https://branched.com.au/services/get-found/seo-aeo-geo - technical SEO, topic-led content, local SEO, GBP, answer-first content for AEO and GEO, authority via digital PR - https://branched.com.au/services/get-found/content-creation - founder-bylined long-form, short-form video, lead magnets, email and lifecycle copy - https://branched.com.au/services/get-found/digital-pr - earned coverage, founder positioning, authority links, reputation management on Google, Trustpilot, ProductReview, crisis monitoring ### Paid growth Paid media, social, and measurement that pays for itself - with tracking your CFO will sign off on. - https://branched.com.au/services/paid-growth - pillar overview - https://branched.com.au/services/paid-growth/paid-ads - Google Ads (Search, PMax, Demand Gen), Meta, LinkedIn, TikTok, server-side tagging, landing-page optimisation, weekly CAC/ROAS reporting - https://branched.com.au/services/paid-growth/social-media - organic content, community management, paid social and creator partnerships run as one programme across LinkedIn, Meta, TikTok, YouTube - https://branched.com.au/services/paid-growth/measurement-and-tracking - GA4 and GTM rebuilds, server-side tagging via Stape/GCP/AWS, Conversion API for Meta/TikTok/LinkedIn, Consent Mode v2, attribution modelling ### Lifecycle and CRM Email, CRM, automation, and platform implementations that turn first sales into long relationships. - https://branched.com.au/services/lifecycle-and-crm - pillar overview - https://branched.com.au/services/lifecycle-and-crm/email-marketing - lifecycle flows, broadcast campaigns, segmentation, deliverability - https://branched.com.au/services/lifecycle-and-crm/platform-implementation - HubSpot, Salesforce, Klaviyo, ActiveCampaign, Braze, GoHighLevel set-up and migrations - https://branched.com.au/services/lifecycle-and-crm/systems-integration - native (Zapier, Make, n8n, Workato) and custom API integrations, two-way CRM sync, monitoring and alerting ### AI and automation Practical AI that removes busywork, returns capacity, and improves margin - never AI for the sake of AI. - https://branched.com.au/services/ai-and-automation - pillar overview - https://branched.com.au/services/ai-and-automation/ai-strategy-audit - 2-3 week discovery; prioritised, costed roadmap with build-vs-buy calls - https://branched.com.au/services/ai-and-automation/rpa - rules-based automation for invoice processing, reconciliation, recurring reports, onboarding/offboarding - https://branched.com.au/services/ai-and-automation/agentic-ai - narrowly-scoped agents for sales research, inbox triage, procurement, onboarding, weekly reporting - https://branched.com.au/services/ai-and-automation/voice-ai - AI receptionist, after-hours callback, outbound voice, appointment booking on Twilio, Vapi, Retell, ElevenLabs - https://branched.com.au/services/ai-and-automation/internal-ai-assistants - RAG assistants on Claude, GPT, Gemini, grounded in your policies, playbooks, customer history - https://branched.com.au/services/ai-and-automation/ai-analytics - unified data, live dashboards (Looker Studio, Metabase), natural-language querying, anomaly detection - https://branched.com.au/services/ai-and-automation/prompt-engineering - custom GPTs, Claude projects, shared prompt libraries with version control and evaluation harnesses - https://branched.com.au/services/ai-and-automation/ai-governance - AI policy, risk register, approval workflows, vendor assessment, aligned to ISO 42001, EU AI Act, and Australian guidance ### Advisory and enablement Fractional leadership, strategy, procurement, risk, and enablement for founders, executives, and boards. - https://branched.com.au/services/advisory-and-enablement - pillar overview - https://branched.com.au/services/advisory-and-enablement/fractional-advisory - fractional Head of AI, CMO, or Growth Advisor on monthly retainer with rolling 30-day notice - https://branched.com.au/services/advisory-and-enablement/ai-training - role-specific workshops and cohort programmes for marketing, sales, ops, and leadership - https://branched.com.au/services/advisory-and-enablement/software-procurement - AI model access and SaaS renewals at the right tier and price - https://branched.com.au/services/advisory-and-enablement/business-strategy - strategy refresh, operating-model review, board-ready three-year plans - https://branched.com.au/services/advisory-and-enablement/procurement-review - vendor consolidation, build-vs-buy, contract risk - https://branched.com.au/services/advisory-and-enablement/risk-and-compliance - AI risk registers, updated controls, alignment to ISO 27001, SOC 2, sector frameworks - https://branched.com.au/services/advisory-and-enablement/operating-model-design - org structure, role descriptions, decision rights, AI-augmented workflow design - https://branched.com.au/services/advisory-and-enablement/transformation-advisory - independent assurance on ERP, CRM, AI, and platform programmes ## Industries - https://branched.com.au/veterinary - single clinics and multi-site groups; works with ezyVet, ProVet Cloud, RxWorks; AVA and state board compliant - https://branched.com.au/dental - new patient acquisition and retention; Dental4Windows, Praktika, EXACT integration; Dental Board and AHPRA compliant - https://branched.com.au/pharmacy - script and OTC retention, services growth (vaccinations, compounding, sleep, weight loss); FRED, Minfos, LOTS integration; TGA and Pharmacy Board compliant - https://branched.com.au/medical - GP and specialist practices, private and bulk-bill; Best Practice, Medical Director, Genie integration; AHPRA and Medical Board compliant - https://branched.com.au/healthcare - allied health, day hospitals, specialist clinics, aged care; AHPRA and TGA compliant; referrer marketing alongside patient acquisition - https://branched.com.au/insurance - brokerages, underwriting agencies, insurtechs, ARs; ASIC RG 234 and AFSL compliant; Salesforce FSC, HubSpot, Insight, INSXCloud integration - https://branched.com.au/accountancy - advisory vs compliance positioning; Xero Practice Manager, MYOB Practice, FYI, Karbon integration; APES, CA ANZ, CPA, TPB compliant - https://branched.com.au/construction - residential and commercial builders, subcontractors, developers; Procore, Buildxact, simPRO, ServiceM8 integration - https://branched.com.au/trade - sparkies, plumbers, HVAC, multi-van trade businesses; simPRO, ServiceM8, Tradify, AroFlo integration; voice AI for missed calls - https://branched.com.au/small-business - right-sized engagements for owner-operated businesses across Australia; month-to-month, owner-friendly systems ## Tools and diagnostics - https://branched.com.au/compass - the free AI Opportunity Report (Branched Compass): a short diagnostic that scores visibility, growth, and efficiency and returns a prioritised report. The primary entry point. - https://branched.com.au/visibility - free digital and AI visibility audit: 9-category scorecard covering Google, AI engine presence, GBP, schema, reputation, and content - https://branched.com.au/perception-gap - the Perception vs Presence Index (PPI): a single 0-100 score quantifying the gap between how your business deserves to be seen and how the market actually sees it - https://branched.com.au/platform - the Branched Platform: the intelligence layer that sits behind every service, unifying data so prioritisation is sharper - https://branched.com.au/custom-solutions - bespoke engagements that don't fit a productised pillar - https://branched.com.au/catalyst - specialised diagnostic flow tailored to community and independent pharmacy ## Case studies, demos, and content - https://branched.com.au/work - case studies across pillars and industries - https://branched.com.au/demos - interactive demos and live bookings of AI features (chat, voice, agents, internal assistants) - https://branched.com.au/insights - resources, frameworks, and analysis from the Branched team - https://branched.com.au/blog - AI-assisted articles on visibility, growth, lifecycle, and operations for Australian healthcare service businesses - https://branched.com.au/articles - long-form articles written by the Branched team ## Company - https://branched.com.au/ - home - https://branched.com.au/about - about Branched, the team, and the model - https://branched.com.au/services - all services index - https://branched.com.au/contact - contact form and enquiry routing - https://branched.com.au/privacy - privacy policy - https://branched.com.au/terms - terms of engagement - https://branched.com.au/cookies - cookie policy ## Key facts - Headquarters: Australia (Melbourne-based, serving SMEs nationally and remotely). - Pricing currency: AUD. - Engagement model: project, retainer, and fractional, month-to-month after a short initial term. - Delivery: senior-led, Australia-based, no offshore handoffs. - Frameworks referenced: ISO 27001, ISO 42001, SOC 2, EU AI Act, NIST AI RMF, OAIC, APRA, ASIC RG 234, AHPRA, TGA, Dental Board, Medical Board, Pharmacy Board, Veterinary Boards, APES, CA ANZ, CPA Australia, TPB. - AI providers worked with: Anthropic (Claude), OpenAI (GPT), Google (Gemini), plus open-source where it fits. - Voice AI stacks: Twilio, Vapi, Retell, ElevenLabs. - Data and analytics stacks: GA4, GTM, server-side tagging (Stape, GCP, AWS), BigQuery, Snowflake, Postgres, Looker Studio, Metabase. - CRM and ESP platforms: HubSpot, Salesforce, Klaviyo, ActiveCampaign, Braze, GoHighLevel, Pipedrive. - Automation platforms: Zapier, Make, n8n, Workato. ## Contact - Email: support@branched.com.au - Web: https://branched.com.au/contact - Location: Australia (Melbourne HQ, national delivery)